The “Xperia” brand is about head-turning looks for Sony Ericsson, and it is the first time that the new Pureness takes that luxurious sense of style to a mid-range handset.
Excluding cool through a lens of Dynasty-level opulence, the Xperia Purness is has certainly an unusual appearance.
The Xperia Pureness Coming (referred to as the X5 in the video) comes in a box, it is bold and brazen, the black monolith posing as a monument to bleeding edge fashion.
The retro monochrome screen projected onto frosted glass, lack of high end features and irremovable battery may cause the masses to steer clear of the Pureness, if not then the £530 SIM-free price tag certainly will.
To all aims and intentions a PAYG Sony Ericsson handset in a Vivienne Westwood gown, the Sony Ericsson X5 Pureness is surely the follower of the Xperia tradition of high-end innovation in a market of “me-too” phones.
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